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Leads With Generic Email Addresses: Should They Be Tossed?
Dear Kara, Not too sure about some of the leads we’ve been getting through our pay-per-click advertising channels. In my experience, leads ending in gmail.com, hotmail.com, and yahoo.com are junk. We...
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The Story of Lucy and Unbounce: How a Landing Page Tool Can Change Your Life
Lucy is the Director of Marketing for the imaginary GoodBetterBest Software. She handles most of the company’s Internet marketing tasks, including lead generation campaigns through online mediums. She...
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How to Get More Leads by Abandoning Your Homepage
I often hear from vendors that they don’t want to use landing pages because they personally don’t like them, and they want to give their visitors absolutely everything they need to know about their...
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16 Surprising B2B Lead Generation Statistics
In Capterra’s latest marketing survey, we asked B2B software marketers which topics they wanted to learn more about in 2014. Lead generation was the second most popular response, trailing only SEO in...
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Are Your Competitors Beating You Out of the Gate? The Average B2B Lead...
As those of you who watched the Kentucky Derby a few weeks ago may know, the first horse out of the gate often has the advantage. At least, that’s what I hear; the only horse races I’ve ever attended...
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5 Tips to Optimize LinkedIn Ads for B2B Lead Generation
According to a study from ReachForce last year, just 44% of of B2B marketers have generated leads from LinkedIn – which is surprising given that it’s a very good platform for lead gen, with 93% of B2B...
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18 Extraordinary Lead Gen Statistics for B2B Marketers in 2015
One of the main responsibilities of marketers today is lead generation. How can we send more leads to our sales team and make sure those leads are actually ready to buy? What channels are best in order...
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How to Generate Thousands of B2B Leads Using Content
Since 2013, Wishpond has generated over 100,000 leads using content marketing. And that number continues to grow month over month as we continue to optimize our lead generation processes and funnels....
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Social Selling: Give Your Sales Strategy a Boost
If you aren’t leveraging social media to boost your sales strategy, it’s time to get started! The relevance of social media in business is old news, but incorporating social selling into your sales...
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Are You Taking Advantage of International Traffic?
Update 4/9/2018: This post has been updated to reflect current statistics to add more value to your experience. The global nature of doing business has been a reality for Capterra’s entire 19-year...
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